My Coke Can Collection

wtf?

Launching in Japan, Coke Zero Free is a new beverage based on Coca-Cola Zero.  From what I gather, it is a stripped down formula.  It is free of sugar, caffeine, synthetic fragrances, and most likely, all taste.  Really, after all that, can you still call it Coke?

As Coke comes out with different takes on it’s diet brands, it makes me question why I don’t just drink water?  Or maybe a better question is why do I drink Coke?  I like drinking Coke for a few reasons,only one of which is to quench thirst.  I like the taste and the little boost I get drinking Coca-Cola.  I also like the feeling I get drinking a product I’m used to.  Coca-Cola is a comfort food.  It makes me happy.

I know that Coke has caffeine and sugar and bad stuff in it.  That’s why I drink it in moderation.  I know some people will embrace this new guilt-free Coke Zero Free, but I can’t help think that when you want a healthy drink, choose water.  When you want to endulge, drink the Real Thing.

What do you think?