My Coke Can Collection

I am missing out. There are a ton of flavors of Diet Coke out there that I haven’t been able to try. A quick search of Wikipedia reveals a host of flavors including raspberry, cherry, black cherry, and vanillia.

I suppose if I traveled more I’d have more chances to find these gems. Although it makes me chuckle a little when I recall a passage from For God, Country, and Coca-Cola (a book I really enjoyed). The author described a meeting between a new Coke sales rep and his superior. In the meeting the trainer asked the young rep how he ordered a Coca-Cola when he visited a soda bar. He replied, “dope with lime”. The superior scolded him and told him that Coca-Cola was a perfect drink, and did not need, nor should it be diluted with additional flavors.

Fast-forward to 2009. Soda sales are flat. The only increase in sales Coke sees are when it introduces a new flavor.

Check out this article on Coca-Cola’s plans to change product mix.