new easy grip Coke bottle
Written by Derek on March 12, 2010, 2,191 views
Well thank God. The 2 litre Coke bottle is now an easy grip bottle. Can’t tell you how many times a Coke bottle has accidentally flown out of my hand, narrowly missing a family member. My children can all rest easy now. “Holy shit!” my wife would cry as I picked up the old “round” Coke bottle. “Be careful!” she would scream as she ran for cover. Moments later the inferior hard-to-grip bottle would inevidably slip from my grasp, soar through the air like a plastic bullet and crash through the front window. New easy grip bottle indeed.Â
Here’s a quote from Coca-Cola’s press release.
A new take on the current 20-ounce contour bottle launched in 1993, the new bottle has added texture and grip enhancements that make it easier to hold and a shorter cap that makes it easier to open. Its contemporary shape not only feels comfortable but also has appealing visual elements, such as an embossed Coca-Cola logo – similar to the glass contour bottle – and the signature dynamic ribbon. The bottle’s new design is completely recyclable and uses 5% less PET than its predecessor, which makes it better for the environment as well. The new contour bottle will begin rolling out in convenience stores on September 4th, and will be available nationwide by early next year.
 What do you think of the new style of plastic Coke bottles? Please leave me a comment below!








9:49 pm on March 20th, 2010
I too have had narrow misses with the “old style” coke bottle. We can all breath a sigh of relief that the genius marketing crew from Coke have found a remedy to the situation. Now we can have our Coke and drink it too!
11:15 pm on March 20th, 2010
Thanks for the post, cb!
1:49 am on June 2nd, 2011
what countries are the 5 coke cans from on this page?