This small 6-pack plastic carrying thing sits unused in my garage.  I’m showing it here because it represents an idea.  The idea that the Coca-Cola company believes that their product should be bought as a staple in your home.  Just like milk, you should purchase quantities of it along with your other groceries.  And before there were 2-litre bottles, there were smaller glass bottles.  This plastic tote helped you carry 6 bottles home from the store.  How do you feel about that?  Should soda-pop be something you keep on hand in your home, or is it a treat you buy when you’re away from home?

Obviously these carriers (and largely the glass bottles) have been replaced by plastic bottles and cans.  And a case of 12 or 24 cans is a lot easier to take home from the store than 6 glass bottles.  I remember before the 2-litre bottle we had huge glass bottles.  Does anyone else remember these?  Wasn’t there some controversy about these bottles because there were extremely prone to exploding if dropped?