My Coke Can Collection

As a kid, I was curious about the taste inside this brown-coloured Coke can. I’d tried Diet Coke, and well, as a kid wasn’t too impressed. So I bought a can. It tasted gross. I didn’t event finish the can. Actually I shouldn’t even say it tasted bad, it’s just that it had no taste compared to my favorite drink, Coca-Cola.

Now I’m in my late 30′s and I’m more conscious about what I put in my body. Caffine-Free Diet Coke is all the only pop we buy now. I’ve learned to enjoy it. In fact, I feel guilty when I dring the regular Coke. I’m sure it’s still unhealthy, but at least it doesn’t have, what, 10 spoon fulls of sugar? BTW, check out Phil Mooney’s excellent blog discussing Diet Coke. http://www.coca-colaconversations.com/my_weblog/2008/07/heres-to-you-di.html

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I am missing out. There are a ton of flavors of Diet Coke out there that I haven’t been able to try. A quick search of Wikipedia reveals a host of flavors including raspberry, cherry, black cherry, and vanillia.

I suppose if I traveled more I’d have more chances to find these gems. Although it makes me chuckle a little when I recall a passage from For God, Country, and Coca-Cola (a book I really enjoyed). The author described a meeting between a new Coke sales rep and his superior. In the meeting the trainer asked the young rep how he ordered a Coca-Cola when he visited a soda bar. He replied, “dope with lime”. The superior scolded him and told him that Coca-Cola was a perfect drink, and did not need, nor should it be diluted with additional flavors.

Fast-forward to 2009. Soda sales are flat. The only increase in sales Coke sees are when it introduces a new flavor.

Check out this article on Coca-Cola’s plans to change product mix.